• The New Mama Expo is set to be an engaging, memorable, and meaningful experience for new parents and their family. Here they will find an assortment of trusted and loved,  mama-approved products to aid them in their parenting journey. Learning sessions, games, loot, and more also await shoppers!

    Join us from August 15 to 17 2025, from 10:00 AM to 9:00 PM at the SM Megamall Megatrade Halls 2 & 3

  • The New Mama Expo is FREE. Pre-register for more perks or you can walk-in and register at the event. Pre-register here or you can walk-in and register at the event.

  • You can find your QR code in the edamama App! Just ensure your app is updated, go to your Profile Page, and look under “My Referral Code."

    • If you are attending as a group/family, only one (1) member needs to pre-register

    • One-time registration if the customer is attending multiple days. 

    • Customers need to download the edamama app and register on it to enter the event

  • Yes! Any member attending just needs to present their QR code in the edamama App

  • No, this is not possible. You will need a unique email address to register but only one person in a family needs to register.

  • There will be 150+ loved and trusted brands participating in this event. Catch exclusive deals from mama approved brands including bean, Anko, Tiny Buds, Looping, Kleenfant, Aveeno, Mustela, and many more. Full brand list can be found here.

    Also don't forget to see our floor map for easy navigation of the venue!

  • Enjoy up to 80% off from over 150 of the most trusted parenting brands. You may browse top brand deals in our real-time deals catalogue.

  • You may pin SM Megamall Megatrade Hall via any Transport App. 

    To know more about SM Megamall, click here!

    Use code NEWMAMA and get 15% OFF your GrabCar ride to SM Megamall on August 15-17!⁠
    *max discount of Php 50, min fare of Php 200

  • Nearest Megatrade Hall are Carpark B and Megatower Parking. For parking fee, please refer below:

    Monday to Friday | Php 50 for first 4 hours, Php 30 for every succeeding hours

    Saturday to Sunday | Php 50 fixed rate

  • Just show your QR code at the registration booth.

  • The Entertainment Zone is the heart of fun at the New Mama Expo! It’s where all the action happens–from exciting meet-and-greets, mama meet-ups, and interactive workshops, to the much-awaited Edababy Star Search!

  • Yes, but we also encourage you to bring your own eco bags.

  • We discourage bringing foods and drinks inside the event hall.

    We have food and drinks concessionaires in the venue - PICK UP COFFEE, Potato Corner and Mcdonald’s.

  • Yes, but please ensure your pets are inside a stroller and wearing diapers for safety and security purposes.

  • Merchant booths

    GCash, Maya, Other e-wallets, all major debit & credit cards are accepted

    Centralized cashier

    Cash and installment payment are accepted such as:

    • 0% up to 3 months, no minimum spend

    • BPI, HSBC, Chinabank, Unionbank, Eastwest Bank, Bank of Commerce

    • 0% up to 6 months, Php 10,000 minimum spend

    • BPI, HSBC, Chinabank, Unionbank, Eastwest Bank

    • 0% up to 12 months, Php 20,000 minimum spend

      - BPI, HSBC, Chinabank, Unionbank

  • Yes! You can redeem upto 3 cash vouchers, each of 200 pesos value (Maximum 600 peso redemption)

    How to redeem?

    Redeeming is easy with these 3 steps!

    1. Proceed to any cash counter and show your app account details for verification.

    2. edamama staff will verify your account and debit the 200 beans Rewards from your edamama account.

    3. The cash counter staff will issue a unique coupon which you can now use to buy at any merchant booth.

    For more information you may also visit our Help Center article here!

  • Its simple! Visit our Bluey booth # 132 at the New Mama Expo and spend a minimum of Php 1,000 to qualify for a chance to take pictures with Bluey and Bingo. See here for more information.

  • Purchase from August 15-17, 2025 with a *minimum spend of at least P5,000 worth of products at New Mama Expo 2025 from 10:00 AM to 9:00 PM daily at the SM Megamall, Megatrade Halls 2&3 .

    *Only transactions made from participating merchants are eligible for Bean Bag redemption, food concessionaires are not included.

    *Customers must have the edamama app downloaded to be eligible for the bag.

  • Assorted bath & body supplies, kids accessories, food & nutrition items and mama & baby essentials. Contents of the New Mama Loot Bag bag may vary.

  • Yes, there will be a raffle!

    Mechanics:

    • How to earn a raffle entry:

      • ₱2,000 minimum spend online or in-store = 1 Raffle entry 

      • ₱2,000 minimum spend in NEW MAMA EXPO = 2 Raffle entries

      • Claim your raffle stubs at the Redemption Booth located near the exit. Be sure to fill out all the required information to be eligible for the raffle.


    Terms & Conditions:

    • Only transactions made from participating merchants are eligible for raffle entries. Food concessionaires not included.

    • Raffle entries are based on the customer’s cumulative spend during the event duration. 

    Raffle tickets may only be claimed during the event period. August 15 - 17, 2025 at SM Megamall, Megatrade Halls 2&3.

  • Win upto Php 1M+ worth of prizes distributed amongst 10 lucky winners who shop online, at the expo or at our stores this August 15-17. Especially exciting is our Dream Nursery Giveaway worth Php 300k which could be yours! To learn more about our prizes and mechanics, see here.

  • edamama will draw the winners on August 27, 2025 (1 week after the Expo)

    The winners will be announced on:

  • Items purchased during the expo are required to be inspected before checkout.

    You may return the product within 7 days from the time the item is purchased/delivered, under any of these circumstances:

    • Product is damaged 

    • Product is defective

    • Size/color does not match item ordered


    Items not allowed for exchange, refund and replacement are the following categories: breastfeeding, reproductive health, food & nutrition, and other items considered as intimates & for hygienic purposes.In the case that you want to exchange your item/s and it is covered by our return policy, please reach out to us here! We’d be glad to assist!

  • Yes! It is located in booth no. 25-26 . There’s also a breastfeeding room at the mall

  • You may contact our Customer Care Team here or send us an email at customercare@edamama.ph

Frequently Asked Questions