New Mama Expo logo with smiling face, Manila 2025, slogan 'new beginnings made easy' on yellow background.

The Philippines’ Biggest
Shopping & Learning Event for Parents

UP TO 85% OFF ON 200+ BRANDS

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UP TO 85% OFF ON 200+ BRANDS •

SM Megamall Megatrade Halls 2 & 3
March 7, 8, 9 | 10AM to 9PM

We are edamama.

edamama is building the most trusted consumer retail brand for parents in the Philippines. We’re committed to simplifying decision making for parents by bringing you the best choices in raising your family – through our app, physical stores and expo events!

We are proud to run the Philippines' largest independent parenting event. Our New Mama Expo is back in its 4th year showcasing the best brands at the best prices, expert talks and classes, fun activities for the family and all the latest innovations in belly, baby and beyond!

Shop 200+ of the best parenting brands at up to 85% off!

Skip the hassle of long check out lines. Pay at every booth and win exclusive freebies too.

Three days of shopping, learning, and fun await

Discover exclusive deals, expert insights, and unforgettable experiences!

Lootbag, Grand Raffle, Shop with Beans

Take home a mama loot bag, win amazing prizes, and shop with your beans!

Meet & Greet Celebrity & Mascots

Hang out with Mama Jenela, celebrity mamas, Bluey, and more!

Learning Programs

Learn, connect, and enjoy with the mama community!

Free Family Portraits

Make precious memories. Visit our photobooth for free portraits by Bundle of Joy

Playzone & Daddy Daycare

An expo for everyone! Let the kids enjoy our play zone while the dads relax in their own daddy daycare

Breastfeeding & Diaper Changing Lounge

Comfort and care for mama and baby

Learning Sessions

Breastfeeding Essentials and Overcoming Challenges by ManilaMed

Dra. Alison Gutierrez-
Maglaque, RN, MD

Nurturing Choices: A Guide to Different Feeding Methods by Tommee Teepee

Grace Carillo-Balaguer

Car Seat Safety 101 by Joie

Sef Cadayona

Postpartum Mental Health: Navigating the Fourth Trimester by Eluvo

Dra. Carol Joanna Violago-
Olivarez MD, MBA, DPOGS

Back to Work, Mama: Mastering the Transition After Maternity Leave by Imani & Youha

Karen Sarte-Lara

Financial Planning for Growing Families by Singlife

Marianne Marcial

Nurture & Thrive: Raising Children for a Bright Future by Ogalala

Maye Yao Co Say

Why our customers keep coming back!

Oh divah, bongga ng expo ni edamama

Dalawang beses na akong naka-attend at may balak pa akong pumunta ulit if magkabudget. Subrang sulit naman kasi mamili dun, sa freebies pa lang panalo na. May chance ka pang manalo sa Grand Prize nila kapag nameet mo ang min. Spend. Oh divah bongga ng Expo ni Edamama. Ang saya promise kahit nkakapagod, worth it naman.

These freebies are worth the biyahe!

Aside from big discounts and engaging speakers and pagames, super daming  freebies and loot bag during expo ang isa sa mga reasons why pinupush ko talaga makapunta sa mga edamama expo yearly.These freebies are worth the biyahe!

Curated for the whole fam talaga

Curated for the whole fam talaga and edamama expo <3

Nag-book na ako ng ticket tonight 😃

5 MONTHS PREGGY HERE 🥰🥳🎊I just joined as an edamama Mum last month. Then few days after yun po may ganap na Expo. 😅 So my upcoming EXPO na naman this August nakita ko po sa EDAMAMA EVENTS. Nagbooked na ako ng ticket tonight 😃 Para ma experience Yung edamama expo.

Friendlier ang crowd sa edamama

My family also likes Edamama Expo. Hindi kami nakakaranas na ma tulak or mabalya ang kids ko while browsing around. Sabi nga nila, friendlier ang crowd sa Edamama.

Affordable deals and discounts

Why we love the Edamama Expo? Of course, SHOPPING! With affordable deals and discounts from different brands. Another reason is, it is also a meet up for Mamas you can bond at the community lounge. And the expo is not only for Mamas but also for the Papas!! They also have their own corner where they can relax. P.S. Not to worry breastfeeding mamas, they also have a breastfeeding area at the expo.

Press & Articles

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