The Philippines’ biggest shopping and learning event for parents
Shop 150+ of the best parenting brands at up to 80% off!
SM Megamall Megatrade Halls 2 & 3
Aug 14, 15, 16 – 10am to 9pm
Register Free for the Expo
Partner & Sell with Us
The biggest brands
for your littlest miracle
Doors will open in
Days
Hrs
Mins
Secs
Participating brands may subject to change at any time.
At edamama, we are committed to helping parents make better decisions
edamama is building the most trusted consumer retail brand for parents in the Philippines. We’re committed to simplifying decision making for parents by bringing you the best choices in raising your family – through our app, physical stores and expo events!
We are proud to run the Philippines' largest independent parenting event. Our New Mama Expo is back in its 5th year showcasing the best brands at the best prices, expert talks and classes, fun activities for the family and all the latest innovations in belly, baby and beyond!
Why customers keep
coming back!
Mama Evie
Oh divah, bongga ng expo ni edamama
Dalawang beses na akong naka-attend at may balak pa akong pumunta ulit if magkabudget. Subrang sulit naman kasi mamili dun, sa freebies pa lang panalo na. May chance ka pang manalo sa Grand Prize nila kapag nameet mo ang min. Spend. Ang saya promise kahit nkakapagod, worth it naman.
Mama Lana
These freebies are worth the biyahe!
Aside from big discounts and engaging speakers and pagames, super daming freebies and loot bag during expo ang isa sa mga reasons why pinupush ko talaga makapunta sa mga edamama expo yearly.These freebies are worth the biyahe!
Mama Jang
These freebies are worth the biyahe!
Curated for the whole fam talaga and edamama expo ❤️. We particularly enjoyed the exclusive deals on baby essentials. Can't wait for next year's event!
Mama Zyv
Nag-book na ako ng ticket tonight 😃
5 Months preggy here! I just joined as an edamama Mum last month. Then few days after yun po may ganap na Expo. 😅 So my upcoming EXPO na naman this August nakita ko po sa EDAMAMA EVENTS. Nagbooked na ako ng ticket tonight 😃 Para ma experience Yung edamama expo.
Mama Kei
Friendlier ang crowd sa edamama
My family also likes Edamama Expo. Hindi kami nakakaranas na ma tulak or mabalya ang kids ko while browsing around. Sabi nga nila, friendlier ang crowd sa Edamama. Sobrang excited na ako for the next one, see you all there!
Mama July
Affordable deals and discounts
Shopping! With affordable deals and discounts from different brands. Another reason is, it is also a meet up for Mamas you can bond at the community lounge. They also have their own corner where they can relax. P.S. Not to worry breastfeeding mamas, they also have a breastfeeding area at the expo.
Frequently asked questions
What is edamama New Mama Expo?
Is there an entrance fee? How can I register?
Pre-registration guidelines
If I’m not able to get to the expo, can my husband or any members of my family attend and use my QR code? If yes, what will be the requirement/s to bring?
Can I register multiple names (all members of my family) using my email address?
What are the participating brands?
Where can I park my car?
Where do pre-registered customers enter?
What can we expect at the Entertainment Zone?
Will eco bags be provided for shoppers?
Are foods and drinks allowed inside?
Are pets allowed during the event?
What is inside the New Mama Loot Bag?
How can I return/replace purchased items during the Expo?
Is there a breastfeeding and diaper changing area?
I have other concerns, how to contact you?
Download
the edamama app
Enjoy a faster, better shopping experience with edamama.
12th Floor, Liberty Center, H.V. Dela Costa, Salcedo Village, Makati City, Metro Manila
© 2026 newmama.ph
The Philippines’ biggest shopping and learning event for parents
Shop 150+ of the best parenting brands at up to 80% off!
SM Megamall Megatrade Halls 2 & 3
Aug 14, 15, 16 – 10am to 9pm
Register Free for the Expo
Partner & Sell with Us
The biggest brands
for your littlest miracle
Doors will open in
Days
Hrs
Mins
Secs
Participating brands may subject to change at any time.
At edamama, we are committed to helping parents make better decisions
edamama is building the most trusted consumer retail brand for parents in the Philippines. We’re committed to simplifying decision making for parents by bringing you the best choices in raising your family – through our app, physical stores and expo events!
We are proud to run the Philippines' largest independent parenting event. Our New Mama Expo is back in its 5th year showcasing the best brands at the best prices, expert talks and classes, fun activities for the family and all the latest innovations in belly, baby and beyond!
Why customers keep coming back!
Mama Lana
These freebies are worth the biyahe!
Aside from big discounts and engaging speakers and pagames, super daming freebies and loot bag during expo ang isa sa mga reasons why pinupush ko talaga makapunta sa mga edamama expo yearly.These freebies are worth the biyahe!
Mama Evie
Oh divah, bongga ng expo ni edamama
Dalawang beses na akong naka-attend at may balak pa akong pumunta ulit if magkabudget. Subrang sulit naman kasi mamili dun, sa freebies pa lang panalo na. May chance ka pang manalo sa Grand Prize nila kapag nameet mo ang min. Spend. Ang saya promise kahit nkakapagod, worth it naman.
Mama Jang
These freebies are worth the biyahe!
Curated for the whole fam talaga and edamama expo ❤️. We particularly enjoyed the exclusive deals on baby essentials. Can't wait for next year's event!
Mama Zyv
Nag-book na ako ng ticket tonight 😃
5 Months preggy here! I just joined as an edamama Mum last month. Then few days after yun po may ganap na Expo. 😅 So my upcoming EXPO na naman this August nakita ko po sa EDAMAMA EVENTS. Nagbooked na ako ng ticket tonight 😃 Para ma experience Yung edamama expo.
Mama Kei
Friendlier ang crowd sa edamama
My family also likes Edamama Expo. Hindi kami nakakaranas na ma tulak or mabalya ang kids ko while browsing around. Sabi nga nila, friendlier ang crowd sa Edamama. Sobrang excited na ako for the next one, see you all there!
Mama July
Affordable deals and discounts
Shopping! With affordable deals and discounts from different brands. Another reason is, it is also a meet up for Mamas you can bond at the community lounge. They also have their own corner where they can relax. P.S. Not to worry breastfeeding mamas, they also have a breastfeeding area at the expo.
Frequently asked questions
What is edamama New Mama Expo?
Is there an entrance fee? How can I register?
Pre-registration guidelines
If I’m not able to get to the expo, can my husband or any members of my family attend and use my QR code? If yes, what will be the requirement/s to bring?
Can I register multiple names (all members of my family) using my email address?
What are the participating brands?
Where can I park my car?
Where do pre-registered customers enter?
What can we expect at the Entertainment Zone?
Will eco bags be provided for shoppers?
Are foods and drinks allowed inside?
Are pets allowed during the event?
What is inside the New Mama Loot Bag?
How can I return/replace purchased items during the Expo?
Is there a breastfeeding and diaper changing area?
I have other concerns, how to contact you?
Download the edamama app
Enjoy a faster, better shopping experience with edamama.
12th Floor, Liberty Center, H.V. Dela Costa, Salcedo Village, Makati City, Metro Manila
© 2026 edamama.ph