New Mama Expo logo with smiling face, Manila 2025, slogan 'new beginnings made easy' on yellow background.

The Philippines’ Biggest
Shopping & Learning Event for Parents

UP TO 80% OFF ON 150+ BRANDS

•

UP TO 80% OFF ON 150+ BRANDS •

SM Megamall Megatrade Halls 2 & 3
August 15, 16, 17 | 10AM to 9PM

A happy family with a mother, father, and young child smiling and enjoying time together.

We are edamama.

edamama is building the most trusted consumer retail brand for parents in the Philippines. We’re committed to simplifying decision making for parents by bringing you the best choices in raising your family – through our app, physical stores and expo events!

We are proud to run the Philippines' largest independent parenting event. Our New Mama Expo is back in its 4th year showcasing the best brands at the best prices, expert talks and classes, fun activities for the family and all the latest innovations in belly, baby and beyond!

Shop 150+ of the best parenting brands at up to 80% off!

Skip the hassle of long check out lines. Pay at every booth and win exclusive freebies too.

Logo with the words "BITE BLOCK" inside a pink circle, a fly above, and a dashed line indicating a bite on a blue background.
Giant Carrier logo with a child cartoon mascot between the words 'Giant' and 'Carrier'.
Yellow background with the black text 'doona' in lowercase letters in the center.
A black Chicco stroller with a large canopy against a light blue background, featuring the Chicco logo in the center.
A Pigeon baby bottle with a light green lid, transparent body with measurement markings, border separating the lid from the bottle, set against a light green background, with the Pigeon logo in red across the center.
A white baby stroller with black handles in front of the word 'Loping' on a plain background
Cradle logo with blue and pink design elements.
Chicco logo on a white background.
Pink background with white text that reads '150+ more brands.'
A purple bottle of Tiny Buds Natural Baby Cleansing Splash with a pump dispenser, featuring a cute bear illustration and floral decorations on a purple background.
Johnson's Baby logo in blue text on a light background.
A baby crawling on a cloud-like surface with a blue sky and clouds in the background, with the word 'bean' in teal letters above.
Bottle of Mustela cleansing water with a pump dispenser, partially covered by a blue Mustela logo. The background is light blue.
Logo with a purple flower above the words 'buds & blooms' in teal text on a light purple background.
Pink background with white text reading 'Cycles' and a small bicycle icon replacing the letter 'o'.
Logo of Joie with a yellow background and white text, featuring a leaf above the letter 'i'.
Close-up of a hand touching a diaper with a KleenFANT logo in the foreground.
The COMO TOMA logo in black text on a white background.

Three days of shopping, learning, and fun await

Discover exclusive deals, expert insights, and unforgettable experiences!

Graphic with the text 'Dream Nursery' in pink and white letters, flanked by yellow stars on a teal background with radiating lines.

Your Dream Nursery Awaits

Get a chance to take home your Dream Nursery worth over P300,000 and more!

Various baby items including two car seats, a travel stroller, a playpen, a backpack, a gift card, a beach resort card, a portable breast pump, a bottle of baby powder, and a baby monitor.

Grand Raffle

Over P1,000,000 worth of prizes for 10 lucky winners!

A white tote bag with the words "everything parenting" and "edamama" logo, hanging against a purple sky background with clouds.

Get Your New Mama Loot Bag

Take home a New Mama Loot Bag full of baby and mama essentials.

Two cartoon dogs, one blue and one orange, celebrating with arms raised in front of a colorful castle and hilly landscape. The scene is bright with blue skies and scattered clouds.

Meet & Greet Bluey

Hang out with Bluey and more!

Logo for eda baby star search 2025 with a cartoon girl holding a small white dog, set against a yellow sunburst background.

Is Your Baby the Next EdaBaby Star?

Win P120,000 worth of cash and prizes and be the next
face of bean.

A happy family of four dressed in white, posing together for a portrait against a neutral background, with a black circle containing 'Bundle of Joy Studio' logo in the lower right corner.

Free Family Portraits

Make precious memories. Visit our photobooth for free portraits by Bundle of Joy.

Indoor children's play area with a white inflatable slide, a swing set, a ball pit filled with blue and purple foam sticks, and a sign displaying playground rules.

Entertainment Zone

A space full of fun! Enjoy meet & greets, live shows, and hands-on activities for the whole family.

A mother sitting on a bed holding and breastfeeding her infant, smiling at her baby.

Breastfeeding & Diaper Changing Lounge

Comfort and care for mama and baby at the venue brought to you by bean.

A teal-colored icon resembling a pair of eyeglasses or goggles with two circular lenses on a beige background with radial lines.

Shop with Beans

Enjoy further discounts by using your edamama Beans.

Join us for an unforgettable experience designed just for moms like you!
A woman sitting on a white stool holding a cardboard box with blue graphics, smiling and wearing a light pink sleeveless dress and a necklace with a circular pendant.

Why Register? Get first dibs on:

  • Exclusive Freebies – be the first to grab exciting goodies!

  • Instant Raffle Entry – register now for your chance to win raffle prizes

  • Latest News & Event Information – be the first to know about our future events

Why our customers keep coming back!

Oh divah, bongga ng expo ni edamama

Dalawang beses na akong naka-attend at may balak pa akong pumunta ulit if magkabudget. Subrang sulit naman kasi mamili dun, sa freebies pa lang panalo na. May chance ka pang manalo sa Grand Prize nila kapag nameet mo ang min. Spend. Oh divah bongga ng Expo ni Edamama. Ang saya promise kahit nkakapagod, worth it naman.

Profile image of a woman with black hair, labeled Mama Ivy, rated five stars.

These freebies are worth the biyahe!

Aside from big discounts and engaging speakers and pagames, super daming  freebies and loot bag during expo ang isa sa mga reasons why pinupush ko talaga makapunta sa mga edamama expo yearly.These freebies are worth the biyahe!

Profile picture of a woman with long black hair wearing a blue shirt, rated five stars.

Curated for the whole fam talaga

Curated for the whole fam talaga and edamama expo <3

Profile picture of a woman with dark hair, wearing blue earrings, and a navy blue top, next to the name 'Mama Jang' and a 5-star rating.

Nag-book na ako ng ticket tonight 😃

5 MONTHS PREGGY HERE 🥰🥳🎊I just joined as an edamama Mum last month. Then few days after yun po may ganap na Expo. 😅 So my upcoming EXPO na naman this August nakita ko po sa EDAMAMA EVENTS. Nagbooked na ako ng ticket tonight 😃 Para ma experience Yung edamama expo.

Profile illustration of a woman with black hair, wearing a green top, next to the name 'Mama Zyv' and a five-star rating.

Friendlier ang crowd sa edamama

My family also likes Edamama Expo. Hindi kami nakakaranas na ma tulak or mabalya ang kids ko while browsing around. Sabi nga nila, friendlier ang crowd sa Edamama.

Profile picture of a woman with black hair in a bun, wearing a blue top, next to the name Mama Kei and five gold stars.

Affordable deals and discounts

Why we love the Edamama Expo? Of course, SHOPPING! With affordable deals and discounts from different brands. Another reason is, it is also a meet up for Mamas you can bond at the community lounge. And the expo is not only for Mamas but also for the Papas!! They also have their own corner where they can relax. P.S. Not to worry breastfeeding mamas, they also have a breastfeeding area at the expo.

Illustration of a woman with black hair, wearing a pink shirt and yellow apron, next to text saying 'Mama July' and five gold stars.

Press & Articles

Baby products exhibition booth with items like clothing, bassinets, and discounted high chairs. Edamama branding on wall with colorful decor.
ABS-CBN logo with colored concentric circles and black text
Baby products display featuring a crib, mannequins with children's clothes, toys, and accessories in a store.
Spot.ph logo in red text on white background
Pregnant woman packing baby shoes into a suitcase with baby clothes
GMA Network logo with heart

The Ultimate New Mama Checklist: Essentials To Pack In Your Hospital Bag Before You Give Birth

gmanetwork.com

  • The New Mama Expo is set to be an engaging, memorable, and meaningful experience for new parents and their family. Here they will find an assortment of trusted and loved,  mama-approved products to aid them in their parenting journey. Learning sessions, games, loot, and more also await shoppers!

    Join us from August 15 to 17 2025, from 10:00 AM to 9:00 PM at the SM Megamall Megatrade Halls 2 & 3

  • The New Mama Expo is FREE. Pre-register for more perks or you can walk-in and register at the event. Pre-register here or you can walk-in and register at the event.

  • You can find your QR code in the edamama App! Just ensure your app is updated, go to your Profile Page, and look under “My Referral Code."

    • If you are attending as a group/family, only one (1) member needs to pre-register

    • One-time registration if the customer is attending multiple days. 

    • Customers need to download the edamama app and register on it to enter the event

  • Yes! Any member attending just needs to present their QR code in the edamama App

  • No, this is not possible. You will need a unique email address to register but only one person in a family needs to register.

  • There will be 150+ loved and trusted brands participating in this event. Catch exclusive deals from mama approved brands including bean, Anko, Tiny Buds, Looping, Kleenfant, Aveeno, Mustela, and many more. Full brand list can be found here.

    Also don't forget to see our floor map for easy navigation of the venue!

  • Enjoy up to 80% off from over 150 of the most trusted parenting brands. You may browse top brand deals in our real-time deals catalogue.

  • You may pin SM Megamall Megatrade Hall via any Transport App. 

    To know more about SM Megamall, click here!

    Use code NEWMAMA and get 15% OFF your GrabCar ride to SM Megamall on August 15-17!⁠
    *max discount of Php 50, min fare of Php 200

  • edamama New Mama Expo will run for three days: August 15-17, 2025 | 10am to 9pm

  • Nearest Megatrade Hall are Carpark B and Megatower Parking. For parking fee, please refer below:

    Monday to Friday | Php 50 for first 4 hours, Php 30 for every succeeding hours

    Saturday to Sunday | Php 50 fixed rate

  • Just show your QR code at the registration booth.

  • The Entertainment Zone is the heart of fun at the New Mama Expo! It’s where all the action happens–from exciting meet-and-greets, mama meet-ups, and interactive workshops, to the much-awaited Edababy Star Search!

  • Yes, but we also encourage you to bring your own eco bags.

  • We discourage bringing foods and drinks inside the event hall.

    We have food and drinks concessionaires in the venue - PICK UP COFFEE, Potato Corner and Mcdonald’s.

  • Yes, but please ensure your pets are inside a stroller and wearing diapers for safety and security purposes.

  • Merchant booths

    GCash, Maya, Other e-wallets, all major debit & credit cards are accepted

    Centralized cashier

    Cash and installment payment are accepted such as:

    • 0% up to 3 months, no minimum spend

    • BPI, HSBC, Chinabank, Unionbank, Eastwest Bank, Bank of Commerce

    • 0% up to 6 months, Php 10,000 minimum spend

    • BPI, HSBC, Chinabank, Unionbank, Eastwest Bank

    • 0% up to 12 months, Php 20,000 minimum spend

      - BPI, HSBC, Chinabank, Unionbank

  • Yes! You can redeem upto 3 cash vouchers, each of 200 pesos value (Maximum 600 peso redemption)

    How to redeem?

    Redeeming is easy with these 3 steps!

    1. Proceed to any cash counter and show your app account details for verification.

    2. edamama staff will verify your account and debit the 200 beans Rewards from your edamama account.

    3. The cash counter staff will issue a unique coupon which you can now use to buy at any merchant booth.

    For more information you may also visit our Help Center article here!

  • Its simple! Visit our Bluey booth # 132 at the New Mama Expo and spend a minimum of Php 1,000 to qualify for a chance to take pictures with Bluey and Bingo. See here for more information.

  • Purchase from August 15-17, 2025 with a *minimum spend of at least P5,000 worth of products at New Mama Expo 2025 from 10:00 AM to 9:00 PM daily at the SM Megamall, Megatrade Halls 2&3 .

    *Only transactions made from participating merchants are eligible for Bean Bag redemption, food concessionaires are not included.

    *Customers must have the edamama app downloaded to be eligible for the bag.

  • Assorted bath & body supplies, kids accessories, food & nutrition items and mama & baby essentials. Contents of the New Mama Loot Bag bag may vary.

  • Yes, there will be a raffle!

    Mechanics:

    • How to earn a raffle entry:

      • ₱2,000 minimum spend online or in-store = 1 Raffle entry 

      • ₱2,000 minimum spend in NEW MAMA EXPO = 2 Raffle entries

      • Claim your raffle stubs at the Redemption Booth located near the exit. Be sure to fill out all the required information to be eligible for the raffle.


    Terms & Conditions:

    • Only transactions made from participating merchants are eligible for raffle entries. Food concessionaires not included.

    • Raffle entries are based on the customer’s cumulative spend during the event duration. 

    Raffle tickets may only be claimed during the event period. August 15 - 17, 2025 at SM Megamall, Megatrade Halls 2&3.

  • Win upto Php 1M+ worth of prizes distributed amongst 10 lucky winners who shop online, at the expo or at our stores this August 15-17. Especially exciting is our Dream Nursery Giveaway worth Php 300k which could be yours! To learn more about our prizes and mechanics, see here.

  • edamama will draw the winners on August 27, 2025 (1 week after the Expo)

    The winners will be announced on:

  • Items purchased during the expo are required to be inspected before checkout.

    You may return the product within 7 days from the time the item is purchased/delivered, under any of these circumstances:

    • Product is damaged 

    • Product is defective

    • Size/color does not match item ordered


    Items not allowed for exchange, refund and replacement are the following categories: breastfeeding, reproductive health, food & nutrition, and other items considered as intimates & for hygienic purposes.In the case that you want to exchange your item/s and it is covered by our return policy, please reach out to us here! We’d be glad to assist!

  • Yes! It is located in booth no. 25-26 . There’s also a breastfeeding room at the mall

  • You may contact our Customer Care Team here or send us an email at customercare@edamama.ph

Frequently Asked Questions